What The Almanac does

The platforms count clicks. The Almanac counts customers.

Customer value

What each customer is actually worth

The Almanac reads your own sales history and puts a real lifetime value on every kind of customer you win, by service and by area. A mosquito plan and a one-time job are not worth the same, and neither are two ZIP codes. Now you know the difference, in dollars, before you spend a cent chasing them.

The weekly budget

What to spend on ads this week

A clear number every week: how much to put behind your marketing, tuned to your season and your best customers. Graded on booked, paying jobs from your CRM, not the clicks and leads the platforms count. Spend where the valuable customers are, pull back where they aren't.

The backward loop

Your own history becomes next quarter's plan

Every job you have ever booked is data you already own. The Almanac turns years of your real results into next quarter's budget: the seasons that pay off, the services worth pushing, the areas worth owning. The longer you run, the sharper the plan gets.

Honest by design

Loudest where the data is thinnest

A local shop does not have the volume to prove tiny effects, and The Almanac will not pretend otherwise. When a slice is too thin to trust, it says so instead of dressing up a number. You get confidence you can act on, not a dashboard that flatters you.

How it works

No API. No integration. No developer.

Step 1

Your CRM emails a report

PestPac, FieldRoutes, whatever you run, already schedules exports. You point one recurring report at an The Almanac address. That is the whole setup. No connection to your bids, your bank, or your books.

Step 2

The Almanac reads your history

It works out what each customer is worth, by service and by area, and where your season is heading. All from the booked, paying jobs your CRM already tracks. Nobody touches a keyboard.

Step 3

You get the number to spend

Each week, what to put behind your ads and where the value is. You hand it to your ads person or agency, or act on it yourself. The Almanac steers the budget; the craft stays with your team.

Where the lines are

It steers the budget. It never touches the ads.

Not bidding

Your ads person keeps their job

The Almanac never adjusts a bid, writes a headline, or picks a keyword. That craft stays with your ads person or agency. They just get a clearer budget to work inside.

Not attribution

Flow, not attribution

No one can really tell you which click drove the sale at your volume, and The Almanac does not pretend to. It grades on the booked, paying customer who lives in your records. That is the number that pays you.

Flat price

Never a cut of your spend

$299 a month, flat. Not a percentage of ad spend, so the tool never has a reason to tell you to spend more than you should. Its only job is to be right.

Read-only

It can't move a dollar

The Almanac reads a report you send it and nothing else. It cannot spend, bid, or move money, and it never connects to your bank. It reads, it recommends, you decide.

Private beta · Pest control v1

$299 a month, flat. One price, one tier.

The Almanac is live in private beta with a handful of pest control owners running real ad spend. There is a $5K/mo ad-spend floor: below that, the math does not carry, and I will tell you so. Tell me about your business and I will reach out if you fit the v1 profile.

Request beta access

And there's a finance layer

Want your operating numbers clean too? That's The Forecast.

The Almanac points your marketing money at the right customers. The Forecast, the finance add-on, keeps the rest of the house in order. Connect QuickBooks and your bank read-only and see your real margin, cash, and overdue invoices in plain English, with the one move that matters flagged. Live today, $99/mo, 14-day free trial.

Real margin

Your true gross margin

Most pest and lawn books hide it: field labor sits in overhead, so your margin reads 8 to 12 points high. The Forecast corrects it and shows the real number against the benchmark.

Overdue A/R

The money you already earned

The $5,000 to $15,000 in overdue invoices nobody's watching, listed oldest-first with the reminder drafted in your voice. Collecting becomes a five-minute task.

Cash + alerts

See the slow season coming

Your next 13 weeks of cash, straight from the bank, plus a phone alert when a vendor rate creeps up or margin slips. You see it while you can still act on it.

See The Forecast Start free

Run it with Ando

Want it set up and run for you? We'll do that too.

Frank sets up the reports, reads the numbers, and hands you the moves, month to month. Senior operations and practical AI, from an operator who has sat in your seat. Custom and quoted before it starts. Most owners start light, around $750 a month.

Talk to us

See what your customers are worth

Spend on the customers who actually pay you.

The Almanac reads your own sales history and tells you what each customer is worth and what to spend to win more like them. Private beta now, wider rollout to follow.